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CRM - Customer Relationship Management

Customer care is here to stay

Commoditisation is making it more and more difficult for companies to differentiate their goods and services. Quality customer care and service is fast becoming the only sustainable competitive advantage. Companies are faced with buyers who have access to more information making the sales cycle sometimes longer and more difficult to close. Businesses can ill afford to lose track of leads or of historical customer information.

It is now almost imperative that companies become early adopters of advanced technology in order to prosper. Infotech provides a web-enabled CRM solution, which allows automation and integration of both the sales and customer service aspects of a business. Customer account information is centralised allowing for a 360 degree view of that customer, showing for example: customer historical pipeline and purchase history, all sales and service activities relating to a specific customer by any employee in the organisation, credit and payment history, order history, order confirmations, item/product availability, prospects or leads sources generated from a particular marketing campaigns and any other relevant information as it relates to that customer.

If you wish to shorten sales cycles and improve customer related efficiencies then this is your solution.

 

 

   
 

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